Staff Reports
INDIANAPOLIS — The Salvation Army has recently launched a new peer-to-peer fundraising campaign that invites the public to take an active role in supporting the organization. The Virtual Red Kettle Campaign has a goal of raising $250,000 online through the platform, which allows supporters to create their own virtual Red Kettle with a personal fundraising goal. The campaign starts today and runs through the end of the year.
Central Indiana residents, businesses, churches, and other organizations are encouraged to support The Salvation Army’s fundraising efforts this holiday season. There are many ways to get involved, whether as an individual “virtual bell ringer” or as part of a fundraising team.
Individuals: Visit salarmy.us/virtualkettle and create your own virtual kettle with a fundraising goal of your choice. Setting up a fundraising page takes just minutes. Once set up, just send the link to your friends, family, and co-workers and ask that they make small donations and share the link with others. Posting on your social media pages helps spread the word.
Teams: Join up with your co-workers, church group, service club, or extended family to create a Virtual Red Kettle team. Set your team goal and then engage in friendly competition to reach that goal.
Businesses: Companies and churches can help spread the word about the campaign by adding a link to the campaign to their own websites, social media pages, and electronic newsletters.
Virtual Red Kettles are designed to create new ways for the public to give to The Salvation Army, even if they never come across a bell ringer during the holiday season. The funds raised through The Salvation Army’s iconic Red Kettles are at risk this year due to COVID-19 while requests for services are at an all-time high. The Salvation Army could see up to a 50 percent decrease in funds raised through traditional Red Kettles because of the closing of many retail stores, shoppers no longer carrying cash and a drop in foot traffic.
Every donation provides help and hope to those in need, and all gifts stay right here in Central Indiana. Visit SalvationArmyIndiana.org/Rescue-Christmas to learn more about how you can help The Salvation Army rescue Christmas this year.
