Trial over Sturgis trademark delayed from summer to fall, until after rally's 75th anniversary

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STURGIS, South Dakota — A four-year-old trademark dispute between Sturgis Motorcycle Rally Inc. and Rushmore Photo and Gifts and Wal-Mart Stores Inc. will go to trial in the fall rather than this summer.

The trademark infringement lawsuit was scheduled for trial in July, but the opposing sides asked U.S. Chief District Judge Jeffrey Viken to delay the trial. Both sides said the trial would come too close to the annual motorcycle rally's 75th anniversary in early August.

The Rapid City Journal reports ( ) the 10-day trial is now set to begin Oct. 19.

Sturgis Motorcycle Rally Inc. sued Rushmore Photo and Gifts and Wal-Mart over its Sturgis trademark. The group says the trademark is needed to protect the quality of products connected with the rally that draws hundreds of thousands of people each year.

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