50 Cent says his SMS Audio company benefits from Beats/Apple; debuts new headphones


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FILE - This Sept. 19, 2013 file photo shows Curtis "50 Cent" Jackson at the New York City Ballet 2013 Fall gala at Lincoln Center in New York. 50 Cent thinks the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company. The rapper unveiled the latest line in SMS Audio at an event on Wednesday, June 18, 2014, with New York Knicks star Carmelo Anthony, a new pitchman and investor. (Photo by Evan Agostini/Invision/AP, File)


NEW YORK — 50 Cent says the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

The rapper unveiled the latest line in SMS Audio at an event Wednesday night with New York Knicks star Carmelo Anthony, a new pitchman and investor.

50 Cent says when people see how much Apple acquired Beats Electronics for they will see how valuable SMS is. The deal came to more than $3 billion. He thinks SMS could follow in the footsteps of Beats by Dre.

The company has been around since 2011.

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