CASPER, Wyoming — The Wyoming Lottery has launched an advertising campaign a month before it starts selling tickets.
The Casper Star-Tribune reported Monday (http://tinyurl.com/msnodo4 ) the campaign includes print, television, radio and digital ads.
Ticket sales begin Aug. 24. The first drawing is Aug. 26.
Wyoming will sell Powerball and Mega Millions tickets at about 400 retailers statewide. Each game has two draws weekly.
Wyoming Lottery Corp. CEO Jon Clontz says the enterprise is expected to earn $13 million to $17 million in its first year.
The 2013 law creating the lottery requires that the first $6 million revenue after payouts and expenses goes to state and local governments.
Clontz says revenues aren't expected to reach $6 million, but if they do, anything over that is required by law to go to education.
Information from: Casper (Wyo.) Star-Tribune, http://www.trib.com