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Videos will help promote county

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GREENFIELD — Hancock County’s festivals, museums, schools, businesses and more will be promoted in a series of online videos to be filmed this summer.

The Hancock County Tourism Commission has committed $13,000 to hire Carmel-based Crosspointe Studios to film at least 10 short videos that officials say could bring more tourism and economic growth to the community.

“We’ve picked 10 pillars of focus across the county,” said David Dellacca, president of the tourism commission. “These pillars will focus on things from festivals to arts and entertainment, to business, recreation – a whole wide scattering of categories.”

Each one of those categories is going to have a 30-second to two-minute video in a series called “Faces and Places of Hancock County.”

The series will be promoted online at city and town websites, as well as that of the Hancock Economic Development Council.

Dellacca said there will be one site to host all of them; it could be the visithancockcounty.com site, or the tourism commission may purchase a new domain to host the videos.

Regardless, Dellacca said search engine optimization is a priority. When someone uses Google to search for the City of Greenfield, for example, the videos will rise to the top of the search.

John Gootee, vice president of Crosspointe Studios, said filming should begin in July or August, and it should only take five to 10 business days to edit and make them available to the community.

Famous faces in the county – including top officials in economic development and government – will be interviewed. The places that make the county special, from obvious landmarks such as the Riley Home and Museum to lesser-known museums in Shirley, will be highlighted.

“This is going to become the No. 1 marketing tool for the county,” Gootee said.

While the tourism commission – funded by innkeepers’ tax money – has paid for most of the project, others are also stepping up. The city of Greenfield, for example, has chipped in $2,450. The town of New Palestine and its chamber of commerce have also committed to the project, and other towns and major businesses have been approached.

“This community is putting its arms around the project,” Gootee said.

The series of videos is the second online promotional project local officials have invested in this year. Greenfield Main Street is working with another company to create a virtual tour of downtown Greenfield, complete with exterior photographs and 360-degree interior tours of businesses.

Skip Kuker, HEDC director, said the videos will be a good tool in promoting the county. Site selectors look at counties before they even make contact with economic development officials, he said, so it’s vital to have promotional videos readily available, especially in today’s digital era.

“Those snippets of videos can kind of give a feel or a look at a community that just reading a brochure or something may not,” Kuker said.

For examples on what the videos will look like, visit facesdemo.com.

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