Gwen Cochard shops for last-minute gifts at Cynthia's Hallmark in Greenfield. Local shoppers and local businesses have been busy due to last-minute shopping before Christmas. (Tom Russo/Daily Reporter)
Cassie Freeman of Cynthia's Hallmark in Greenfield looks for the price tag of a book. Local shoppers and local businesses have been busy due to last-minute shopping before Christmas. (Tom Russo/Daily Reporter)
GREENFIELD — Give or take a buck or two, national holiday retail spending for November is up about $11 billion over last year, according to the latest figures from the National Retail Federation.
But how much of that cash is being dropped locally to local merchants for local products? Is the push to shop local catching on?
“Yes it is,” said Denna Gun-drum, second-generation owner of Penny’s Florist in Greenfield, who has been spearheading the shop local-buy local campaign for the past five years.
“I think with the national advertising and local advertising along with the local merchants getting on the bandwagon to educate the public, we’re finally bringing the message home,” Gundrum said.
Gundrum has been championing the cause for years, arguing that spending dollars locally to support neighborhood merchants bolsters neighbors and entire communities.
And it’s the new generation of shoppers that seems to be catching on the quickest.
All comments are moderated before posting.
View our commenting guidelines and FAQ's here.