Retailers brace for shopping scramble

GREENFIELD — It seems the cautionary tale from the popular holiday film “A Christmas Story” has been lost on many local families.

Small rifles, like the one longed for by the film’s leading character, Ralphie Parker, remain one of the most popular purchases of the holiday season at Greenfield’s Highsmith Guns.

“A lot of dads come in to get their kid’s first gun,” said Shane Highsmith, of Highsmith Guns. “They’ll get their kid’s first rifle around this time.”

With just one full week of holiday shopping left before Christmas, local retailers say sales have been steady, but many are bracing for a rush next week.

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