The Indianapolis franchise of OrderUp, run by Greenfield-Central alums Dan Sharrer, Jon Canter and Cody Ecoff, drums up business during an outdoor event earlier this year in downtown Indianapolis. The service, in 26 locations in 16 states, arranges home delivery of meals from various participating restaurants. (Photo provided)
INDIANAPOLIS — For three Greenfield college buddies, the opportunity to dive into the deep end of the business world and make their own way was too enticing to stay in the ivory tower at Indiana University and learn just about it.
Dan Sharrer and Jon Canter, both 20, along with their Greenfield-Central High School classmate Cody Ecoff, 21, elected to put their college careers on hold and early this summer launched OrderUp Indianapolis, an online menu platform that allows customers to order home delivery from participating Indianapolis restaurants with the click of the mouse or swipe of the finger.
Spawned and refined from an online restaurant menu and delivery platform at Penn State some 10 years ago called LionMenus, the Maryland-based OrderUp franchise model is now in 16 states serving 26 markets, many of which are home to a significant college crowd.
The concept signals yet another business sector that is moving toward the Internet.