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New site promotes local communities

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GREENFIELD — Hancock County’s communities, businesses, festivals and more are being touted through promotional videos on a new website.

The site, DiscoverHancock.com, launched earlier this month as a tool for community officials to showcase Hancock County’s assets to visitors and businesses.

The site is home to 15 videos about the county. Greenfield, McCordsville, New Palestine and Fortville each have their own videos, while agriculture, health care, businesses, festivals and even smaller communities like Spring Lake, Shirley and Wilkinson are promoted in the other videos.

The project started as an initiative of the Hancock County Tourism Commission, which paid Carmel-based Crosspointe Studios $17,625 to get started on production last year. Town leaders were also approached by the company; Greenfield,  McCordsville, New Palestine and Fortville each chipped in at least $2,450.

Each video features interviews with community leaders and event planners, as well as footage of the festivals and lifestyles of the county.

“I feel like it’s been a good collaboration across a lot of different places in the county that sometimes don’t get an opportunity to collaborate directly because everyone’s doing their own thing,” said David Dellacca, president of the tourism commission. “This has been a good experience to help the communities as well as organizations across the county find a way to really leverage their own resources.”

The tourism commission uses funds from the innkeepers tax to promote events in Hancock County.

Dellacca said each community organization or town can create a link on its website to the discoverhancock.com site. He’s also hopeful the search engine optimization built into the site will increase traffic over time, and when people use Google or another engine to search Hancock County, they will be directed to the videos.

Skip Kuker, director of the Hancock Economic Development Council, said he plans on using the videos to promote the community to site selectors. The two- to three-minute videos are a good introduction to the community, he said.

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