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New fitness center taking shape

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GREENFIELD — Anytime Fitness will open its 10th Indiana location this spring in Greenfield, joining a number of competitors in the growing marketplace of fitness and wellness.

Workers Tuesday were laying a new concrete floor at 1921 Melody Lane, the former site of Bubbaz’s Bar and Grill, next door to Hibbett Sports. The strip mall is on the north side of Greenfield, near Wal-Mart.

The center has been selling pre-opening memberships since Dec. 3, and club manager Hannah Swim said sales have so far been good.

The 5,000-square-foot facility will allow members 24-hour key-card access to free weights, tanning services, a smoothie bar and two cardio rooms, one of which will include video equipment that will show movies around the clock.

“Members who might not want to be in the open main cardio area can go to the projection area where we’ll have movies that change out every two or three days,” Swim said.The gym will also have showers for those who need to return to work after a workout, she said.

The company is aiming for a March 1 opening.

Anytime Fitness area developer Chris Slater said the company is excited about bringing its latest franchise to Greenfield.

The franchise holder, Spence Inc., signed a five-year lease on the space with an option to renew for an additional five years, Slater said.

Next door to the gym, Hibbett Sports assistant manger Kari Saunders is hoping the new business arrival will provide an additional customer stream for her store.  

“We’re very happy,” Saunders said. “We think having them next to a sporting goods store is a good thing.”

The company has significant experience operating Anytime Fitness franchises in Indiana, with its initial location in Aurora, just west of Cincinnati, among the first opening nationally in 2004, Slater said.

   Regionally, the company operates franchises in New Castle, Rushville, Shelbyville and Greensburg.

  Hancock County has a number of fitness centers. The biggest are Hancock Wellness and Family Fun and Fitness. It also has a 24-hour fitness center, GetFit 24/7, not far from where Anytime Fitness will open. Owner Jennifer Girolami said that although the new franchise will offer some competition, the two centers differ enough in their business models to coexist.

   “I don’t think there’s going to be a significant impact,” Girolami said.

Though both clubs offer members 24-hour access, Girolami said GetFit’s eight years in the community, member referrals and the variety of daily classes offered by her gym set the two apart.

David Flench, director of Hancock Wellness Center, also said there is room for the new center to fill a niche.

With the wellness center’s business focusing on overall wellness and preventive care for chronic disease and conditions, the client bases will be different, he said.

“There’s going to be a little bit of overlap but not much,” Flench said.

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