Former Dragon hoopster works in STL's group ticket sales



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Every day, Spenser Maxwell travels to 700 Clark St. in St. Louis.

Every day, Spenser Maxwell goes to work for the second-most successful franchise in the history of Major League Baseball.

Every day, Spenser Maxwell gets to call Busch Stadium his office.

“That’s probably the coolest thing about working in sports. There are 40,000 people that come to my office every day. You can’t really say about too many other professions,” he said. “… And while it’s not just watching baseball – there’s a lot of work to be done – but I’m still getting paid to work at Busch Stadium and watch baseball games. It’s a pretty awesome job.”

A 2008 New Palestine graduate, Spenser is a Group Sales Account Executive for the Cardinals. Growing up, he was a fervent Duke basketball follower who played three seasons of varsity hoops for coach Adam Barton’s Dragons.

So how did a hoops junkie end up working for a pro baseball team?

The story begins at Ball State University. Spenser traveled north to Muncie in 2008 intending on spending the next four years studying to become a social studies teacher and a basketball coach.

“I took some teaching classes my freshman year and kind of realized it wasn’t what I thought it would be or what I wanted to do,” he said.

So, Spenser shifted gears and enrolled in sports administration and sports business classes. He thought about becoming a sports agent, but changed his thinking after a particularly enlightening sales course.

“During that class, I realized there are a ton more opportunities to get into the sports business world than being a sports agent. That’s not the only job there is,” Spenser said. “I found about some things I liked as far as sales and being able to talk with people, fans and companies and help them out with the product you have to offer.

“After that first class, I pretty much knew I wanted to work in the front office of a professional team or work in the athletic department for a college.”

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