GREENFIELD — With its first growing season under its belt and the fields all but harvested, organizers say the Hoosier Harvest Market food hub, an Internet-based farmers market connecting central Indiana growers and consumers, performed well.
Now, the group plans to continue the momentum through the winter.
“We’re really pleased,” said Roy Ballard, Purdue extension educator for Hancock County, who has been spearheading the project. “I think we got off to a really good start, and we’re still moving forward.”
The market opened in June offering a wide variety of produce, meat and dairy products to consumers via an online marketplace.
Buyers placed their orders online and then picked up their purchases at any one of five drop-off locations throughout the county.
Since opening, the market has added additional delivery points in Marion and Henry counties, and Ballard said managers are working on even more delivery sites to accommodate some outlying producers.
The hub has also expanded its market week during which consumers can make purchases, which now runs from Friday until midnight on Tuesdays. Orders placed during that window are then delivered for Thursday pickup, Ballard said.