GREENFIELD — Most of the time, being over budget in business is not a good thing.
But Retta Livengood, president of the Greenfield Area Chamber of Commerce is currently way over budget in one sector of chamber business, and she couldn’t be happier about it.
When looking out at 2013, Livengood budgeted for the addition of 40 new members by year end, but by the middle of July, the chamber had already signed on 43 additional businesses, bringing the total roster to 395 with five months left on the calendar.
A number of factors contributed to the increased membership, including a strengthening economy affording many area businesses a bit more discretionary income and a renewed effort to be innovative in meeting and addressing member needs, but the bottom line for Livengood and executive assistant Andrea Mallory is making it personal.
“I think it’s the personal ask,” Livengood said. “Many times, a staff member or board member or ambassador will be out and mentions the chamber and simply suggests that (a business) join.”