Valentine's Day by the numbers:
* An estimated 145 million Valentine’s Day cards are purchased every year, making it the second-leading holiday for greeting cards behind Christmas.
* The average person will spend $133.91 on candy, cards, gifts, dinner and more. Total spending is expected to reach $17.3 billion.
* Men will spend $108.38 on gifts for their significant others – twice as much as women, who will spend $49.41 on their special someone.
* Florists do up to 75 percent of their business on a single day: Feb. 14.
* About 26 percent of Valentine’s Day gift-givers planned to do their shopping online.
* About 19 percent of shoppers buy gifts for their pets, though spending significantly less – averaging $5.51.
* Greenfield florists expected to make about 750 deliveries on Valentine’s Day.
* If bling is your thing: The average Valentine’s shopper spends $375 on gifts for a loved one at Miller’s Jewelry in Greenfield. For shoppers really wanting to outdo themselves, the shop’s most expensive diamond ring is a $6,800 three-quarter carat solitaire.
Sources: Andree’s Florist and Penny’s Florist Shop; Greenfield Chocolates; Miller’s Jewelry; National Retail Federation; Greeting Card Association