By any measure, the numbers favor romance today


Greenfield Chocolates expects to sell about 700 pounds of chocolates for Valentine's Day. Its most popular selections are sea salt pecan chews and brownie delights. (Tom Russo/Daily Reporter)

Roses still rule: Local florists report the traditional bouquet of roses tops the list of most popular floral arrangements as usual this year, followed closely by a mix of spring flowers - perhaps a lover's nod to warmer weather to come. Also popular are hydrangeas, Gerbera daisies and lilies. Pictured: Bonnie Messmore works on a floral display at Andree's Florist. (Tom Russo/Daily Reporter)

Valentine's Day by the numbers:

* An estimated 145 million Valentine’s Day cards are purchased every year, making it the second-leading holiday for greeting cards behind Christmas.

* The average person will spend $133.91 on candy, cards, gifts, dinner and more. Total spending is expected to reach $17.3 billion.

* Men will spend $108.38 on gifts for their significant others – twice as much as women, who will spend $49.41 on their special someone.

* Florists do up to 75 percent of their business on a single day: Feb. 14.

* About 26 percent of Valentine’s Day gift-givers planned to do their shopping online.

* About 19 percent of shoppers buy gifts for their pets, though spending significantly less – averaging $5.51.

* Greenfield florists expected to make about 750 deliveries on Valentine’s Day.

* If bling is your thing: The average Valentine’s shopper spends $375 on gifts for a loved one at Miller’s Jewelry in Greenfield. For shoppers really wanting to outdo themselves, the shop’s most expensive diamond ring is a $6,800 three-quarter carat solitaire.


Sources: Andree’s Florist and Penny’s Florist Shop; Greenfield Chocolates; Miller’s Jewelry; National Retail Federation; Greeting Card Association

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