By any measure, the numbers favor romance today

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Greenfield Chocolates expects to sell about 700 pounds of chocolates for Valentine's Day. Its most popular selections are sea salt pecan chews and brownie delights. (Tom Russo/Daily Reporter)

Roses still rule: Local florists report the traditional bouquet of roses tops the list of most popular floral arrangements as usual this year, followed closely by a mix of spring flowers - perhaps a lover's nod to warmer weather to come. Also popular are hydrangeas, Gerbera daisies and lilies. Pictured: Bonnie Messmore works on a floral display at Andree's Florist. (Tom Russo/Daily Reporter)

Valentine's Day by the numbers:

* An estimated 145 million Valentine’s Day cards are purchased every year, making it the second-leading holiday for greeting cards behind Christmas.

* The average person will spend $133.91 on candy, cards, gifts, dinner and more. Total spending is expected to reach $17.3 billion.

* Men will spend $108.38 on gifts for their significant others – twice as much as women, who will spend $49.41 on their special someone.

* Florists do up to 75 percent of their business on a single day: Feb. 14.

* About 26 percent of Valentine’s Day gift-givers planned to do their shopping online.

* About 19 percent of shoppers buy gifts for their pets, though spending significantly less – averaging $5.51.

* Greenfield florists expected to make about 750 deliveries on Valentine’s Day.

* If bling is your thing: The average Valentine’s shopper spends $375 on gifts for a loved one at Miller’s Jewelry in Greenfield. For shoppers really wanting to outdo themselves, the shop’s most expensive diamond ring is a $6,800 three-quarter carat solitaire.


Sources: Andree’s Florist and Penny’s Florist Shop; Greenfield Chocolates; Miller’s Jewelry; National Retail Federation; Greeting Card Association

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