Shoe store to locate in city

Business coming to Brandywine Crossing center

GREENFIELD — A Hoosier shoe company is expanding its stores to Greenfield.

Shoe Sensation has entered into a lease for approximately 4,600 square feet in Brandywine Crossing Shopping Center, in the former Maurice’s location, said Keith Stark, a manager with Consortium CRE, which works with developers to place businesses in shopping centers.

Store officials signed the lease Feb. 1, and recruiters are hiring managers now, Stark said. They’ve slated a hiring fair for the store in May and expect the soft open to be June 4, said Retta Livengood, executive director of the Greenfield Chamber of Commerce.

Shoe Sensation, a Jeffersonville-based company, opened in 1984 and currently operates more than 175 locations across the Midwestern and southern United States, Stark said.

It has several central Indiana locations already, including in Shelbyville, New Castle and Greencastle, according to the store website.

“(Shoe Sensation) is aggressively expanding,” Stark said. The business increased its locations by some 25 percent last year, according to its website.

The company has 15,000 square feet of offices, a 150,000 square foot distribution center and more than 1,000 employees. Currently operating locations in 18 states, Shoe Sensation designs its stores with customer-friendly layouts, according to a news release.

Shoe Sensation has a family-focused, small-town appeal, Stark said.

Business leaders in the community are encouraged by the new business’s efforts to connect with the community already.

Shoe Sensation recently became one of the chamber’s newest members, Livengood said. She recently met with a recruiter from the company and was pleased to hear the company focuses its efforts partnering with the community.

“They started out as a family store and have grown quite a bit,” she said. “I’m very excited about their philosophy of community involvement.”

Those efforts could include partnering with manufacturing companies in the county to help provide steel-toe or safety shoes to their employees, she explained.

The store will offer shoes for people of all ages with popular brands including Adidas, Nike, Sketchers, Dockers and more.

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Rorye Hatcher is a reporter at the Greenfield Daily Reporter. She can be reached at ​317-477-3211 or